Hired SEO Employee vs. SEO Agency Sydney: Which One Delivers Better Results?

seo agency sydney

When it comes to Search Engine Optimization (SEO), there is always a debate between hiring an SEO agency or a full-time SEO employee. Both play an important role for any business expecting valuable results. In this article, we will compare and contrast the two and try to answer the question: who does better, an SEO agency or a hired SEO employee?

SEO Agency Sydney/Melbourne

An SEO agency has a set work style or standard procedure to follow while working on a project. Their main objective is to audit a website and start working on weak performing areas for a limited time. Here are some of the tasks that an SEO agency accomplishes:

  1. Absorbing and understanding the client’s business, products, services, goals and potential customers.
  2. Auditing the site using brilliant SEO tools viz. SEMRush, AHREF, Moz, etc.
  3. Analyzing the website manually, previous optimization and negative outcome scrutinization.
  4. Reporting the factors affecting the site, improvements to make and maintain the consistency of well-performing results.
  5. Plotting the strategies.
  6. Implementation and optimization process.
  7. Split testing and evaluation of performance.
  8. Change in technical optimization on weak results; or improve the execution on satisfying results.

The primary advantage of a digital marketing agency is that they have a team of experts and professionals. The team, along with the project manager, puts in smart efforts to achieve the desired outcome. Even if they get stuck, with each other’s support they learn, improve and apply the best practices to serve their clients.

The main focus of a digital agency is to provide an excellent outcome so that they won’t lose the client. They aim to establish a long-term relationship with the client, which is why they work hard to deliver the desired results.

Hired SEO Employee

The circumstances become more challenging when an SEO employee is hired as a Digital Marketer. The biggest disadvantage of being a digital marketer is that the employee has to acquire multiple tasks instead of focusing on a single direction. A company sets higher expectations from an employee to outperform in SEO, PPC Campaigns, Social Media and content writing, which can be quite challenging to deal with.

Here are some of the tasks that an SEO employee needs to accomplish:

  1. Studying the company workflow, products, vision, and periodic goals.
  2. Auditing the site through available resources and tools. Unfortunately, retail companies do not prefer opting for more than 1 SEO tool. It’s one of the reasons why the analysis and audit report generated by an employee seems incomplete when compared with in-depth analysis by an agency.
  3. Reporting the factors affecting the site, improvements to make and maintain the consistency of well-performing results.
  4. Plotting the strategies.
  5. Implementation and optimization process.
  6. Split testing and evaluation of performance.
  7. Change in technical optimization on weak results; or improve the execution on satisfying results.

The fact is that the ratio of inferior results would be higher. This happens when an SEO person has to focus on multiple channels. Distraction would obviously lead to underestimated SEO outcomes, making it challenging to beat the competition.

The cons of being an SEO Optimizer or Digital Marketer is carrying a burden of workload alone on the back. Plus, bearing the blame of a not-so-well performer, which is due to lack of focus, involvement in several digital platforms instead of one.

Why Digital Marketers Should Not Be Expected To Be Jack Of All Trades

In today’s digital age, every retail or supplying company needs a digital marketer to stay ahead in the competition. But, what exactly does a boss expect from a digital marketer? Managing a website admin, putting SEO into action, reporting on PPC ad campaigns, managing social media accounts, writing content for a blog, and working on graphic designs are some of the most common tasks expected from a digital marketer. However, expecting a single employee to handle all these tasks and deliver results in no time is close to impossible.

Why Hiring a Digital Marketer As a Multitasker Is a Bad Idea for Corporate Companies?

When it comes to bigger budgets, it is quite easier for a corporate company to recruit multiple employees, each specializing in a specific area. This makes the allocation of work simple to understand and deliver. Going for a single digital employee may save money but release higher chances of unsatisfying results. Always prefer specialists in every specific area assigned to manage a particular campaign.

The other option to avail is assigning a digital agency that already has a dedicated team of professionals. You no longer have to worry about hiring people, the team would look into the matter for you.

Why Small Budget Companies Should Recruit a Digital Marketer for Multi-Tasking?

For small companies with limited budgets, it may not be feasible to recruit multiple employees, and therefore a digital marketer may be expected to perform multiple tasks. However, restricting the marketing boundaries would also bring up restricted profits. You would definitely be glad about a digital marketer’s performance, but up to a certain limit. The recommended way is to let the marketer be assigned for a dedicated task only viz. SEO & Content Creation or allocate for PPC Ads and Social Media.

Why Companies Need to Understand the Value of a Skilled Employee?

Unfortunately, many companies fail to grasp the dissimilarity between different skills and expect a digital marketer to be a jack of all trades. For instance, asking for SEO specialists with graphic designing knowledge is as absurd as asking a scriptwriter to perform salsa. Companies need to understand the value of a skilled employee and hire specialists for specific tasks.

How Companies Can Place Smart Employment Requirements?

Companies can take cues from India, where even small budget companies with requirements of ‘SEO & PPC Executive’ do not ask for illustrator or graphic skills. They understand that a candidate carrying excellent designing skills cannot be expected to optimize a website for better ranking.

Conclusion

In conclusion, a digital marketer should not be expected to be a jack of all trades. Companies need to hire specialists for specific tasks to achieve desirable results. While small budget companies may need to hire a digital marketer for multi-tasking, it is important to let the marketer focus on 1-2 domains to become an expert in the same. It’s time for companies to understand the value of a skilled employee and place smart employment requirements.

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