If you’ve been struggling to boost the ranking of your product page, we’ve got some good news for you! We’ve got a fun, yet effective, technique that could help you outrank your competitors in SERP (search engine results page) and ultimately, sell more products.
But before we dive in, let’s make sure your product page meets the basic requirements. This includes crucial information about the product, pricing, on-page SEO, images, and estimated delivery. Got it? Great! Now let’s get started.
Step 1: Interconnect Your Product Page with a Relevant Blog Post
Okay, okay, we know what you’re thinking. “This is nothing new, we’ve been doing this for years!” And that’s great, but are you doing it seriously enough? The key here is to generate internal links from relevant blog posts to your product page, which provides valuable credit within the system.
Think of it this way: if you run a cafe and a customer asks for maple syrup with their pancakes, you don’t want to send them to the shop next door. Instead, you want to provide that information and option within your own site, through a relevant blog post.
ACTION: Write several blog posts about your product and interconnect them with your product page.
Step 2: Build a Blog-Chain (aka, a Mother Post)
Now, it’s time to take it up a notch. We’re talking about a blog-chain, people! This involves writing several (at least 7) blog posts related to your product and interconnecting them to form an internal links system.
Think of the “mother post” as the pillar post, with medium to long relevant posts linked to it to enhance its value. Just like a mother of five kids can handle a lot more than a mother of one, the more blog posts you have, the better.
ACTION: Write at least 7 blog posts related to your product and interconnect them with your product page.
Blog Chain Example – 6 Children Posts to 1 Mother Post
To really drive the point home, here’s an example of how the blog chain works. Let’s say you have a product page for a new line of skincare products. You could write six blog posts about each of the products in the line, and link them to one “mother post” that provides an overview of the entire line.
In other words, the six “children posts” support and enhance the value of the “mother post.”
ACTION: Apply this technique to your own product page and start outranking your competitors!