How to Start an Electric Car Dealership in Australia: A Comprehensive Guide

car dealership

Are you an aspiring entrepreneur looking to start an electric car dealership in Australia? If yes, then this article is for you. In this guide, we’ll discuss everything you need to know about starting an electric car dealership in Australia, including market analysis, identifying the closest client, summarizing the market growth, accepting the threats and challenges, getting the necessary documents, and more.

Market Analysis: Assessing Demand

The first step to starting an electric car dealership in Australia is to perform an analysis of the market. You need to discover which products are popular with customers and assess demand. While evaluating demand, keep in mind how your company could meet some of your customers’ needs. This analysis will help you determine if there’s enough demand for your commodity in the market.

Identify Your Ideal Customer

Each company must identify its ideal customer. Your ideal client is a list of the characteristics that the best customers have in common. You should plan your company to meet your requirements by identifying the ideal buyer. Identifying your ideal customer will help you develop a marketing strategy that caters to their needs.

Sum up the Market Growth

The primary goal of your market research for dealerships is to determine whether or not there is sufficient demand for your commodity. Finally, you must consider market revenue to determine how much you can attract buyers’ demand for your goods.

Accept the Threats and Challenges

The threats and challenges that will likely confront a startup electric car dealership shop business are that they will be competing with already established dealerships and other potential dealerships that will likely open in the same location as yours. Therefore, it’s crucial to accept the threats and challenges and develop strategies to overcome them.

Get the Necessary Documents

Before you can launch and operate your own electric car dealership in Australia, you’ll need to obtain some essential legal documents. These include:

  • Liability and business insurance
  • Taxpayer Identification Card
  • Fireproofing certification
  • Certificate of Incorporation
  • Business Permit

Putting Together a Dream Team

The Role of Individuals in an EV Dealership

To run an electric car dealership in Australia, you’ll need a team of experts who can help you succeed. Here are some of the jobs for which you will require staff:

  1. Sales Manager

Sales representatives can meet clients over the phone, online, or in person. They should inform you about the charging time, battery life, and electric vehicle range of a particular electric vehicle.

  1. Assistant Sales Manager

One rank higher than the sales employees, the assistant sales manager generally concludes and addresses figures. Their goal is to reach an agreement, and typically, the sales manager is the final arbiter of the vehicle’s price.

  1. The Finance Manager

The finance manager starts the deal and funding. At this point, the finance manager can add additional options or facilities, such as warranties or goods.

The Manager

The manager would be on the top floor of the dealership. They can also make decisions on investments in infrastructure for electric vehicles. Their primary responsibility is to communicate with the suppliers. They can also have a stake in the dealership, either as a sole proprietor or a larger community member.


Depending on whether they are plug-in or all-electric, hybrid vehicles usually require minimal maintenance. The technician will talk with the customer and provide feedback on the necessary care for the electric car.


The infrastructure for electric vehicles includes critical players outside of the automaker environment. Suppliers, dealers, electricians, and electric vehicle supply equipment users are among the most important participants. Electric vehicle manufacturers also conduct extensive research for automakers, such as compatibility, optimal charging time measurement, department testing, and field testing.

Requirements for Starting an Electric Car Dealership in Australia

Are you interested in starting an electric car dealership in Australia? As the world becomes more conscious of the need for clean energy, the demand for electric cars is increasing. Australia has been slower to adopt electric cars than other countries, but there is no doubt that electric cars are the future. In this article, we will discuss the requirements for starting an electric car dealership in Australia.

Showroom and Service Area

The first thing you need is a showroom of approximately 1500-2000 square feet. You should also have a 5-bay service area. If you do not have a property that can accommodate these requirements, you may need to invest in space and infrastructure. Additionally, you will need a yard to transport a month’s worth of product. You may be able to get a mortgage on the property.

Inventory and Team

You will need to have a desire to buy a month’s supply of inventory, which will necessitate a small investment. Banks can make loans to you in order for you to buy stock, with the stock serving as collateral. You will also need to hire a team of at least 15 people. Everyone from the GM to the cleaning crew must be hired directly.

Funds and Marketing

Over a minimum of 6 months, adequate funds must be provided to cover operating expenses such as employment, power, and generator. Having a good marketing team will help you meet your break-even expectations.

Licensing Requirements

In order to open a dealership in any state, you must first obtain a business license that allows you to sell specific types of vehicles. You should also find out what the rules are for running your dealership. Before you open your dealership, you will need to understand the specifics of the consumer protection laws.


It is important to note that your competitors have already established themselves in the electric car dealership industry in Australia. You will need to be prepared to compete against them.

Electric Car Companies

To be successful in the electric car dealership industry, you need to be familiar with the top electric car manufacturers. Some of the top electric car companies you need to know are:

Tesla – The leading EV/Electric car manufacturer aiming for convenience and a clean environment.

Hyliion – Developer of powertrain technologies and Electric Vehicles’ battery solutions.


Starting your own business is always challenging, especially an electric car dealership in Australia. However, innovative entrepreneurs and investors are putting themselves in a position to capitalize on the industry’s emerging market. They have begun to implement structures and strategies that will allow them to dominate the market for an extended period. If you are considering starting an electric car dealership, it is essential to plan and prepare properly. By following the requirements discussed above, you can get started on your journey to owning a successful electric car dealership in Australia.

If you have a sack full-of-money for more investments, here’s one more opportunity for you. Evaluate the finance market and learn how to start a finance company in Australia. You may also consider initiating a micro-lending business to trial and success.

Subscribe for exclusive tips on Screenplay

Leave a Comment

Scroll to Top